Depending on the type of event – virtual meeting, webinar, or conference call – the objectives will differ somewhat.
Overall, organising an online event aims, among other things, to:
- save time and give flexibility: requires a smaller team, offers faster organisation, and can be relatively easily postponed if necessary
- gain in visibility: communicate directly while not being physically in the same place; allow a considerable number of people to attend a conference, training session, etc.
- strengthen the relationship between the company/team and its customers when no physical store exists or when contacts are located remotely from each other
- compensate for the impossibility of organising a physical event: when the participants are too widely spread geographically or when exceptional circumstances prohibit a real meeting, for example
- Respect the environment and reduce one’s carbon footprint: less logistics and travel, as well as fewer leaflets, brochures, and other printed documents
- Maintain financial equilibrium: allowing online payments and reserved access for your members only; generating income as usual from registration fees, sponsorships, etc.
- Less time-consuming and less expensive to organise than a physical event
- Expanded audience
- Enhanced interactivity
- Increased flexibility
- Optimisation of return on investment
- Technical capacities sometimes inconsistent or unreliable; bugs can occur
- Need for participants to have the right equipment
- Hesitation of participants who are new to the concept of virtual events