Virtual events in Luxembourg

Depending on the type of event – virtual meeting, webinar, or conference call – the objectives will differ somewhat. 

Overall, organising an online event aims, among other things, to:

• save time and give flexibility: requires a smaller team, offers faster organisation, and can be relatively easily postponed if necessary
• gain in visibility: communicate directly while not being physically in the same place; allow a considerable number of people to attend a conference, training session, etc.
• strengthen the relationship between the company/team and its customers when no physical store exists or when contacts are located remotely from each other
• compensate for the impossibility of organising a physical event: when the participants are too widely spread geographically or when exceptional circumstances prohibit a real meeting, for example
• Respect the environment and reduce one’s carbon footprint: less logistics and travel, as well as fewer leaflets, brochures, and other printed documents
• Maintain financial equilibrium: allowing online payments and reserved access for your members only; generating income as usual from registration fees, sponsorships, etc.

Benefits

• Less time-consuming and less expensive to organise than a physical event
• Expanded audience
• Enhanced interactivity
• Increased flexibility
• Optimisation of return on investment

Limits

• Technical capacities sometimes inconsistent or unreliable; bugs can occur
• Need for participants to have the right equipment
• Hesitation of participants who are new to the concept of virtual events