Luxembourg Convention Bureau publishes 2021 annual report
Considerable support given to the Luxembourg meetings industry in the wake of the pandemic and successful outreach efforts show that the LCB continues to foster growth, opportunity, and unity within the sector.
The Luxembourg Convention Bureau has published its 2021 annual report which looks at the lingering challenges the meetings industry faced during the year and how the LCB provided essential support to local players and made great strides in its international outreach efforts.
Among the highlights:
- a substantial increase in partnerships: up 17 percent over 2020
- a successful digital marketing campaign that resulted in 99 million impressions and 130,000 clicks
- a more than 30 percent increase in both accounts and the number of contacts qualified and identified
- nine successful bids that represent more than €13 million in EEI
Serge Wilmes and Rachel Negri, president and vice-president of the LCB, respectively, provide an opening word, emphasising the profound beneficial impact that business events have on Luxembourg and how the country is well-positioned in the sector.
In his opening word, CEO François Lafont talks about how during the continued uncertainty caused by new Covid variants, the LCB became a crucial bulwark, providing support and information to local players and liaising with prospects even as the meetings industry remained stalled.
The 28-page report may be viewed or downloaded here.
